A Million Versions of the Same VideoMost internet users know by now that the ads they see online are tailored to them. The proliferation of trackers and beacons on every...
How Patagonia Leverages StorytellingThe frenzied ritual of pre-turkey-coma commercialism known as Black Friday is nearly upon us. And, as it's done for the past three years,...
Why Video is the Future of Content MarketingIf it were five years in the future, would you be reading this article or would you be watching it? As online video continues its...