Most internet users know by now that the ads they see online are tailored to them. The proliferation of trackers and beacons on every website, the infinitude of “cookies” placed on your computer, the push to identify yourself every time you use any online service—these...
The frenzied ritual of pre-turkey-coma commercialism known as Black Friday is nearly upon us. And, as it's done for the past three years, Patagonia will be encouraging people to repair their old outdoor garments rather than buy brand new stuff.
There's no point to being found if you don't provide a fabulous experience when your audience arrives. The first few points on the video SEO checklist are about proving your worth to your viewers, not the robots.
1. Use Video to Solve Problems & Provide New Information