The Power of Social Media to Build Brand Awareness and Followers

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Not by selling products but by telling stories. Stories about success and accomplishment but also vision, hard work, perseverance and creativity.  Stories that craft a social identity for your organization as well as a long-term relationship with your customers and prospects.

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Building Narratives Across All Forms of Media

Story Lounge transforms your stories into dynamic sales and marketing campaigns.  Some campaigns are driven by data, others utilize podcasts, photos, and online video. What’s most important is that the stories are compelling enough to get your prospects to not only comment but to share them with their friends and colleagues – a viral process that can dramatically expand your awareness, reach and profitability.

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The Brand Audit

While every company’s narrative is unique, it is usually comprised of many stories.  Our role is to develop these stories into multiple campaigns that easily connect with your targeted audience. Working with your management team, we identify the people and products, events and technologies that are an integral part of your company’s history. 

 

We then uncover the underlying theme that connects these elements into a compelling narrative.  Every narrative is developed from a shared point of view and delivered in a voice that ensures brand consistency.

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Whether your goal is to increase website traffic, expand sales or simply build brand awareness, Video is one of the most important components of your online marketing plan. 

• A study by Adobe reveals that online video generates twice the social sharing on sites such as Facebook, Twitter and Google+.

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• Forbes Magazine reports that promotional videos influence 70% of senior business executives to recommended purchase of a specific product or service.

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• Changes to online search algorithms mean that an optimized YouTube video has a 50x greater chance of ranking on Goggle’s first results page than content from your website 

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• 50% of businesses using video marketing grow company revenue 50% faster, year-over-year, than organizations without this service.

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• 80% of consumers would rather watch a video to learn about a product than read text on a page.

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• 60% Mobile video traffic accounted for 60% of total mobile data traffic. This will increase elevenfold to 75% by 2020.

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• 60% of people watch videos online every day